The cycle tourism sector: statistics, trends, and research shedding light on the bicycle tourism business, with insights into routes, tourist flows, and economic impacts.
The 6th National Report on Cycle Tourism in Italy, titled “Viaggiare con la bici 2026,” was officially unveiled at the Cycle Tourism Show in Padua. The findings, presented by Isnart and Legambiente in collaboration with Bikenomist, reveal an industry that
For cycling tour operators, destinations, and event organizers, delivering a great tour means more than beautiful roads and strong logistics. Guests need clear routes, dependable navigation, and access to itinerary details without confusion, technical hurdles, or outdated paper materials. Ride
Being a tour operator working in cycle tourism today means walking a fine line between passion and business. On one hand, there is the love for the territory, for slow travel, for the people who come from afar with the
Mountains are much more than just a landscape: they represent freedom, challenge, and excitement. On the International Mountain Day, celebrated every year on December 11, Bosch eBike Systems offers food for thought on the value of these ecosystems and how
Today, organizing a cycling getaway seems easier than ever: maps everywhere, thousands of GPX tracks, advice from other people on forums and social media. But when it comes to the practical side of things, choosing the app to plan and
Generation X, comprising those born between 1965 and 1980, often goes unnoticed in favor of other more vocal generations, such as Baby Boomers, Millennials, or even Generation Z. In public debate and the collective imagination, there are fewer stereotypes, clichés,
In recent months, two key reports – “Adventure Travel Trends 2025” by the Adventure Travel Trade Association (ATTA) and “Future Journeys 2035” by Omio in collaboration with The Future Laboratory – have outlined a clear and consistent vision: the future
The recent participation in the Bologna Cycle Tourism Show was a valuable opportunity for Decathlon to strengthen the dialogue with professional operators in the sector. Direct interaction with those who experience, promote, and narrate the territory daily by bicycle confirmed
The fourth edition of the Fiera del Cicloturismo – Cycle Tourism Show – closed with record numbers and growing enthusiasm: over 22,000 visitors animated Piazza Lucio Dalla in Bologna from April 4 to 6, 2025, marking a 30% increase compared
The 5th edition of the report “Traveling by Bike 2025”, by ISNART and Legambiente in collaboration with Bikenomist, was presented on Friday, April 4 at the Cycle Tourism Forum during the Cycle Tourism Show in Bologna. Italian cycle tourism continues
A must-see at the Cycle Tourism Show: a virtual reality journey to discover how exciting it can be to pedal through nature and urban landscapes, all without leaving the booth. In Bologna there is an unmissable opportunity for all cycling
Communication in outdoor tourism and cycle tourism is essential to creating an authentic connection between destinations and travelers. A clear, inspiring, and consistent message can convey values such as sustainability, hospitality, and authenticity—elements increasingly sought after by tourists. However, the
Let’s explore past and future travel trends together. 2024: A Year of Tourism Revival The year 2024 marked a revival for global tourism. After years of restrictions, Italians and Europeans rediscovered their passion for travel, exploring new cultures and landscapes.
In tourism, there are always best practices to take as inspiration, such as Turin and Benidorm, recently crowned European Smart Tourism Capitals for 2025. The European Capital of Smart Tourism project promotes innovation and sustainability in tourism, recognizing cities excelling
Tourism destinations and operators today face the necessity of redefining the criteria and metrics used to measure their success. This new approach stems from a growing awareness that sustainability and the quality of the tourism experience are crucial for creating
Can cycling tourism be a solution to climate-induced pressure on Tourism, shaping preferences and visitor patterns? Italian tourism, one of the country’s economic pillars, is increasingly under pressure due to climate change, which is altering visitor preferences and patterns while
According to the 2024 Annual Report of the Adventure Travel Trade Association – Industry Snapshot Report, three of the ten trending adventure activities are linked to the hashtag #BICYCLE. This confirms a clear trend and aligns with data from other
The 4th edition of the “Traveling by Bicycle 2024” Report, produced by ISNART and Legambiente in collaboration with Bikenomist, was presented on Friday, April 5, at the Cycle Tourism Forum within the Bologna Cycle Tourism Show. In a tourism landscape
Territories have the opportunity to enhance their destination and learn more about their audience through komoot, a digital outdoor giant. 2023 was the year of definitive recovery for the Italian tourism sector, with a significant increase in international demand. According
Cycle tourism is a vacation style that allows travelers to explore territories and connect not only with places but also with local identities and people. It is also a thriving business, stimulating and enriching the economies of destinations that invest
Cycle tourism continues to be one of the fastest-growing sectors in Europe, with over 33 million visitors and an economic impact exceeding €4 billion recorded in Italy in 2022. This positive trend is driven not only by the rising demand
