“The bicycle is not just a means of transportation; it becomes a means of emancipation, a weapon of liberation. It frees the spirit and the body from moral anxieties, from physical ailments that modern existence, full of ostentation, convention, and

Today, organizing a cycling getaway seems easier than ever: maps everywhere, thousands of GPX tracks, advice from other people on forums and social media. But when it comes to the practical side of things, choosing the app to plan and

Generation X, comprising those born between 1965 and 1980, often goes unnoticed in favor of other more vocal generations, such as Baby Boomers, Millennials, or even Generation Z. In public debate and the collective imagination, there are fewer stereotypes, clichés,

In recent months, two key reports – “Adventure Travel Trends 2025” by the Adventure Travel Trade Association (ATTA) and “Future Journeys 2035” by Omio in collaboration with The Future Laboratory – have outlined a clear and consistent vision: the future

The recent participation in the Bologna Cycle Tourism Show was a valuable opportunity for Decathlon to strengthen the dialogue with professional operators in the sector. Direct interaction with those who experience, promote, and narrate the territory daily by bicycle confirmed

The 5th edition of the report “Traveling by Bike 2025”, by ISNART and Legambiente in collaboration with Bikenomist, was presented on Friday, April 4 at the Cycle Tourism Forum during the Cycle Tourism Show in Bologna. Italian cycle tourism continues

A must-see at the Cycle Tourism Show: a virtual reality journey to discover how exciting it can be to pedal through nature and urban landscapes, all without leaving the booth. In Bologna there is an unmissable opportunity for all cycling

Communication in outdoor tourism and cycle tourism is essential to creating an authentic connection between destinations and travelers. A clear, inspiring, and consistent message can convey values such as sustainability, hospitality, and authenticity—elements increasingly sought after by tourists. However, the

Tourism destinations and operators today face the necessity of redefining the criteria and metrics used to measure their success. This new approach stems from a growing awareness that sustainability and the quality of the tourism experience are crucial for creating

Can cycling tourism be a solution to climate-induced pressure on Tourism, shaping preferences and visitor patterns? Italian tourism, one of the country’s economic pillars, is increasingly under pressure due to climate change, which is altering visitor preferences and patterns while

According to the 2024 Annual Report of the Adventure Travel Trade Association – Industry Snapshot Report, three of the ten trending adventure activities are linked to the hashtag #BICYCLE. This confirms a clear trend and aligns with data from other

Territories have the opportunity to enhance their destination and learn more about their audience through komoot, a digital outdoor giant. 2023 was the year of definitive recovery for the Italian tourism sector, with a significant increase in international demand. According

Cycle tourism is a vacation style that allows travelers to explore territories and connect not only with places but also with local identities and people. It is also a thriving business, stimulating and enriching the economies of destinations that invest

As winter approaches, most cycling enthusiasts seem to be preparing for hibernation. But what if we told you that it’s possible to cycle year-round, even during the harshest winter months? Not just by taking inspiration from our Nordic friends who