Let’s explore past and future travel trends together.
2024: A Year of Tourism Revival
The year 2024 marked a revival for global tourism. After years of restrictions, Italians and Europeans rediscovered their passion for travel, exploring new cultures and landscapes. The most sought-after destinations were those offering relaxation, nature, and authentic experiences. Islands, with their pristine beaches and mild climates, captured the hearts of many travelers. Art cities, rich in historic monuments and museums, continued to attract large numbers of visitors.
Trends for 2025 point to a growing focus on sustainable tourism and unique experiences. Lesser-known destinations and off-the-beaten-path itineraries are gaining increasing popularity.
Where We’ve Been (Or Wanted to Go)
According to Google’s “Year in Search 2024” report, the global travel destinations with the largest search increases compared to the previous year include the Gili Islands in Indonesia, Washington D.C., Miami, Asheville in North Carolina, and Banff in Canada. Searches also revealed a strong interest in exotic and adventurous destinations such as Southeast Asia, Africa, and South America. At the same time, there was a notable rise in searches related to sustainable and low-impact travel, with terms like “eco-tourism,” “slow travel,” and “responsible tourism” becoming more frequent.
European and Italian Searches
In Italy, searches primarily focused on domestic destinations, with particular attention to islands such as Sicily and Sardinia, as well as mountainous regions. While art cities maintained their appeal, there was a growing interest in villages and small historic towns, reflecting a desire for more authentic and less crowded tourism.
Outdoor activities and wellness also saw a surge in popularity, with increased searches for trekking, cycle tourism, and thermal spas.
Among the most-searched destinations by Europeans, Skyscanner reported significant interest in Reggio Calabria (+541%), followed by Tartu in Estonia (+294%), Córdoba in Spain (+133%), Tromsø in Norway (+85%), and Stuttgart in Germany (+70%).
Meanwhile, Google data showed Italians exploring less predictable destinations, such as Durres, Fiuggi, Spoleto, and Cadiz.
Where Will We Go in 2025?
As December unfolds, reports and articles begin predicting the must-visit destinations for 2025. Topping the list is Lonely Planet, whose Best in Travel highlights key cities for the upcoming year. Here are the top five:
- Toulouse, France: Known as “La Ville Rose” for its pink-brick buildings, it offers rich history, vibrant culture, and refined gastronomy.
- Puducherry (Pondicherry), India: This former French colony on India’s southeastern coast blends colonial architecture, serene beaches, and a unique spiritual atmosphere.
- Bansko, Bulgaria: Famous for its ski resorts, Bansko is also a cultural hub with music festivals and traditional cuisine.
- Chiang Mai, Thailand: Nestled in northern Thailand’s mountains, Chiang Mai is renowned for ancient temples, lively night markets, and a strong artisan tradition.
- Genoa, Italy: A major seaport with a charming historic center, Genoa offers picturesque alleys, historic palaces, and delicious cuisine, including its famous focaccia and pesto.
According to Condé Nast Traveller, other unmissable destinations include:
- New York City, a perennial favorite;
- Singapore, noted for its hospitality and ambitious sustainability projects;
- Djerba, Tunisia, a Mediterranean island hosting the first global festival dedicated to island cuisine, drawing food lovers worldwide;
- Greenland;
- Ho Chi Minh City, Vietnam.
The Future of Travel
Skyscanner also highlights emerging trends for 2025. Sustainability is becoming increasingly important in travel, with advanced technologies like artificial intelligence managing demand and promoting dynamic offers. Travelers are becoming more conscious of the environmental and social impact of their trips, seeking less touristy destinations and experiences that benefit local communities. The tourism industry is responding by implementing measures to reduce carbon emissions and adopt sustainable practices.
Among emerging traveler profiles are the Reset Jetters, those seeking vacations focused on wellness and health, and the Sport Mode adventurers, who combine their travels with sporting events like the Giro d’Italia or the Tour de France.
Cycle Tourism: A Growing Passion
Within this context, cycle tourism remains one of the most popular trends. Cycling has become an alternative, sustainable way to explore the world, immersing oneself in nature and breathtaking landscapes.
Why choose cycle tourism? Cycling offers unique freedom, allowing travelers to discover hidden corners and experience authenticity. It’s also a great way to stay fit and reduce stress.
Top Cycling Destinations for 2025
In Italy, standout routes include:
- Colli Euganei and Treviso-Ostiglia, Veneto: Scenic paths through enchanting landscapes and charming villages.
- Ciclovia Pedemontana, Friuli Venezia Giulia: A route linking foothill towns, offering a mix of culture, history, and natural beauty.
- Lucca Province, Tuscany: A network of trails exploring Lucchese hills, vineyards, olive groves, and historic villages.
- Ciclovia dei Parchi, Calabria: A trail crossing some of the region’s most stunning natural parks.
Regions like Emilia-Romagna also offer a variety of bike-friendly routes, with areas such as Ferrara, Ravenna, Forlì-Cesena, and Rimini standing out for their excellent cycling infrastructure.
International Highlights
Spain shines with destinations such as the Pyrenees, Asturias, Costa Brava, and Costa Valenciana, renowned for their cycling paths that range from converted railways (Vías Verdes) to challenging mountains and stunning coastlines.
Emerging Trends in Cycle Tourism
As cycle tourism evolves, new trends are emerging, including bikepacking, luxury cycling tours, and urban cycle tourism. For 2025, three key trends are predicted to define the cycling travel season: more women cyclists, greater care for the destinations visited, and a rise in gravel biking adventures.
