The Cycle Tourism Show is the first and only event in Italy
entirely dedicated to cycling holidays.
Welcome to the Cycle Tourism Show, the reference point for cycling holidays in Italy and abroad, promoting cycle tourism as a form of sustainable, exciting and accessible travel for all.
Our mission is simple: to inspire and motivate people to discover destinations by bike. We believe that cycle tourism is not only a way to explore new places, but also an opportunity to connect with nature, live authentic experiences and promote a healthy and sustainable lifestyle.
A day dedicated to training and networking for industry professionals, with opportunities to discuss best practices and new business models.
The European hub for tour operators specialized in cycle tourism, where buyers and sellers connect through a pre-scheduled agenda via the matching app, with dedicated 1:1 meetings.
Exhibition area dedicated to destinations, regions, cycle routes, bicycles, accessories, services, and technologies for your next cycling trips.
A program featuring presentations, meetings, stories, and workshops for visitors, designed to provide inspiration, information, and networking opportunities, curated by Bikeitalia.
Italy is now the most sought-after destination for cycling holidays, and cycle tourism represents one of the fastest-growing segments of the tourism industry. In 2024, the sector generated €9.8 billion in direct economic impact, marking a 54% increase compared to the previous year.
The spread of e-bikes is further accelerating this growth: the European market continues to grow steadily by 15–25% annually, and in cycle tourism, over 40–50% of new users choose an electric bike, a trend particularly significant among travelers over 50.
To reach an audience passionate about travel and cycling,
To meet industry operators and professionals and create new partnerships,
To boost your brand’s visibility with a dedicated presence at the fair and through digital communication all year round.
