A must-see at the Cycle Tourism Show: a virtual reality journey to discover how exciting it can be to pedal through nature and urban landscapes, all without leaving the booth.
In Bologna there is an unmissable opportunity for all cycling enthusiasts, curious minds, and travelers: try the “WD – VR Experience“. This is not just a demonstration, but a true immersion into what modern cycling tourism can offer.
How does virtual reality work?
Just hop on a bicycle, wear a state-of-the-art VR headset and let yourself be guided through settings inspired by nature, the sea, and the city. An original way to discover, even if just for a few minutes, how a cycling experience can change your travel perspective.
Experienced cyclists, occasional travelers, or simply the curious—this experience involves everyone because it allows you to live firsthand the thrill of a virtual route that can later be turned into reality. An invitation to slow down, take in your surroundings, and discover all that cycling tourism has to offer.
Where? At the WD99 booth in AREA E.
Experiencing cycling in a different way
WD99 is a company that for over 25 years has envisioned a different way to experience cycling: more freedom, more sustainability, more excitement. Their e-bikes are not merely means of transport, but tools to explore, to rediscover the territory, and to enjoy new adventures on two wheels.
With a strong connection to the world of cycling tourism, WD99 collaborates with accommodation providers, rental services, and tour operators, offering tailored solutions to enhance the experience for those who choose to travel by bike. Each model is born from the fusion of technology, design, and passion, with the goal of making every pedal stroke comfortable, safe, and unforgettable.
From cities to off-road trails, WD99 continues to innovate and to accompany cyclists and travelers towards new destinations.
At the Cycle Tourism Show, in addition to the VR experience, you will have the opportunity to discover the latest innovations live and speak directly with those who work every day to make cycling tourism more accessible and engaging.
