Francesco Tapinassi is director of Toscana Promozione Turistica and scientific director of BTO, Be Travel Onlife. Previously he held the role of tourism executive of the Tuscany Region, executive of tourism policies at the Ministry of Cultural Heritage and Activities, senior marketing strategist for Fondazione Sistema Toscana, director of the APT of Grosseto and social media manager for the GAL of Ogliastra.

He is a speaker in conferences on the theme of tourist reviews and online reputation and trainer in collaboration with various Italian universities.

He is co-author together with Nicola Zoppi of the Apogeo book “Web Marketing delle recensioni, Guida di sopravvivenza a TripAdvisor & co. per albergatori e ristoratori” year 2017, and of “Turismo e reputazione” by Franco Angeli, together with Roberta Milano.