In slow tourism, authenticity is increasingly talked about. But our view of places is not neutral: it is culturally constructed. Above all, the more the desire for authentic experiences grows, the more authenticity risks becoming a product, losing its meaning and generating negative impacts on local areas.
Cycling tourism, due to its ability to move slowly and attentively, is one of the areas where this challenge is most evident—and most interesting to address. This will also be discussed at the next Cycling Tourism Show, with a concrete look at alternative practices, experiences, and models.

Registration is now open for the Cycle Tourism Show
Registration is now officially open for the Cycle Tourism Show, Italy’s leading event for those who travel by bike, work in the sector, or want to discover new forms of sustainable tourism.
The Show is an open and inclusive space where you can meet destinations, operators, projects, and communities that are rethinking the way we travel. The program includes talks, meetings, and discussions dedicated to cycle tourism, slow tourism, the promotion of local areas, and new trends in outdoor travel.
Registering in advance allows you to get the most out of the Show:
- faster access, without waiting at the entrance;
- all the useful information before the event, from the program to special content;
- the opportunity to plan your weekend in Veneto in advance, choosing what to see, hear, and experience;
continuous updates so you don’t miss the most interesting events.
Registration is free, fast, and the first step to getting to the heart of the Fair. You can register here.

Why take a step further and participate in the Cycle Tourism Forum
Alongside the Show, the Cycle Tourism Forum is the place to go for those who want to actively contribute to change in the sector.
By purchasing a ticket for €25, you will be able to access the Forum. This means:
- becoming protagonists of change, bringing ideas, visions, and experiences;
- accessing cross-disciplinary training that combines tourism, sustainability, territories, communication, and social impact;
- taking part in the cycle tourism workshop, the only space in Italy where buyers and sellers meet to exchange knowledge and services;
- building relationships during the networking aperitif, where the discussion continues outside the conference rooms.
The Forum is the place where questions about authenticity find concrete answers through real examples and shared visions.
Register for the Cycle Tourism Show and choose to participate in the Forum too: the future of cycle tourism is built together, one step (and one pedal stroke) at a time.

