Panaracer is a leading Japanese brand in the world of bicycle tires, with a history of over 70 years in the design and production of high-quality tires and inner tubes. Founded in 1952 as National Tire Co., Ltd., Panaracer has progressively transformed its business until dedicating itself exclusively to the creation of cycling tires, establishing over the years a strong global reputation for reliability, performance, and innovation.
Since its origins, the company has set as its main objective that of creating products capable of offering “Joy”, “Enjoyment”, “Peace of Mind” and “Safety” to cyclists of every level and discipline, concepts that still guide its management philosophy and product development. The combination of advanced engineering, selected materials, and artisanal know-how matured over decades of experience makes Panaracer one of the most respected manufacturers in the tire sector.
Panaracer is known for its deep attention to production quality: all tires are developed in Japan and over 90% of production takes place in its own Japanese factory, thus guaranteeing very high controls and standards on every component. This level of direct control allows constant performance to be maintained on road, gravel, mountain bike, e-bike, and other types of bicycles, with tires designed to offer the ideal balance between lightness, grip, comfort, and durability on many surfaces.
Throughout its history, Panaracer has marked numerous significant milestones in the evolution of tire technologies: from the development of the first nylon tires in the 60s to the creation of advanced technological solutions such as innovative compounds and specific tread patterns. The brand has been able to interpret and anticipate the needs of road cyclists, amateurs, and off-road specialists, becoming a point of reference for those seeking reliable and performing tires in every condition of use.
In recent years Panaracer has strengthened its presence in the world of gravel cycling, with the GravelKing series which has achieved great success among riders and high-level competitors, so much so as to lead the brand to have a significant presence in the main international gravel racing events. The continuous innovation of the range and the adaptation to new disciplines testify to the company’s commitment to responding with cutting-edge products to the requests of a constantly evolving market.
In Italy BONIN is the official exclusive distributor of Panaracer tires, expanding its premium offering and allowing Italian retailers and cyclists easy access to a complete range of tires with globally recognized performance.