Kristiina Talisainen works as a B2B Marketing Manager at Visit Estonia, helping introduce Estonia to tour operators and travel agents across Italy, Spain, Sweden, the Netherlands. She focuses on building strong relationships with partners and making sure Estonia stands out as a modern, authentic and sustainability-minded destination.
Her work takes her to regular sales visits, workshops, and one-on-one meetings with international partners. These trips help her understand what different markets are looking for, fine-tune Estonia’s tourism products, and spot new opportunities to grow awareness abroad. Over the years, she has taken part in a wide range of commercial missions, giving Visit Estonia deeper insight into local travelers and strengthening cooperation with regional companies.
Kristiina is also active in international media outreach, showcasing Estonia’s varied tourism landscape: from calm islands and untouched nature to unique cultural traditions like smoke saunas and Seto leelo singing, as well as a diverse culinary scene that combines heritage with modern creativity.
You’ll often find her representing Estonia at major tourism industry events, contributing to projects that promote responsible and off-the-beaten-track travel. These efforts have supported Estonia’s growing reputation in sustainable tourism and have helped bring home several respected international awards.