Badguy is the brand for those who live the bike without compromise: city, ebike touring, multi-day trips, and bikepacking. We design trunks and accessories intended for real use, where load protection, weather resistance, and immediate practicality truly matter — from the daily commute to out-of-town trips.
At the Show, we bring two solutions designed for different needs but with the same philosophy: making every move simpler and more organized. ARMORED is the “hard use” choice: protective structure and waterproof construction to face variable weather, demanding roads, and continuous use with maximum reliability. SOFTSHELL is the more versatile version: essential design, organized management of objects, and a convertible concept, usable also as a bag to transition from the bike to the city with naturalness.
Every Badguy solution is developed to improve the experience in the saddle: flexible setups, quick access to content, stability while riding, and care for construction details. The goal is to offer you a transport system consistent with your style—whether you are going to work or leaving for an ebike trip—always maintaining comfort, control, and protection. Come visit us: discover ARMORED and SOFTSHELL in person, touch materials and finishes first-hand, and find the configuration best suited to your setup.