Stefano Bergamaschi is co-founder of BikePort and has been working for years in the development and support of projects related to cycling and cycle tourism. He has a deep knowledge of the area and is a passionate communicator, spreading cycling culture to different audiences, from beginners to more experienced enthusiasts.
In his talk at the Padua Cycle Tourism Show, Stefano Bergamaschi explains how a temporary event can be transformed into a permanent tourist product, using the Canton of Ticino as a case study. Through the “Dead Ends e Dolci” bikepacking project, he has helped to promote a rich and varied region, offering authentic experiences away from the beaten track, where cycling becomes a means of connecting with the landscape, people, and local traditions.
The event experience gave rise to TICINO TRAVERSO, an itinerary designed for a wide audience and accessible for several months: non-competitive, sustainable, and slow cycle tourism, where every traveler is free to choose their own pace and experience the area in depth.