The Cycle Tourism Workshop, which will take place on March 19, 2027 at the Cycle Tourism Show, is one of the main European events for operators in the sector. It is not just a simple meeting, but a professional platform where strategic partnerships can be built and the range of cycle tourism offerings expanded.
The European hotspot for the cycle tourism industry
The Cycle Tourism Show is Italy’s leading event dedicated to cycling holidays, but its Workshop goes far beyond national borders.
This year, the Workshop’s activities involve operators from all over the world: everything takes place through pre-scheduled one-on-one meetings, thanks to a matching app that facilitates targeted connections between buyers and sellers.
The aim is to maximize business potential by creating concrete dialogue between those who offer itineraries, services, and cycling infrastructure, and those who need new ideas to enrich their tourism offering.
Structure and format of the Cycle Tourism Workshop
The Cycle Tourism Workshop will be held on March 19, 2027, in Padua, at the Fiera di Padova. The registration schedule is clearly defined:
- 31 December 2026: deadline for buyer applications
- 1 February 2027: appointment agenda opens
- 1 March 2027: appointment agenda closes
This event is based on individual meetings: each participant can book appointments with their business partners in a dynamic and focused environment to explore new destinations, services, or products to launch on the market.
Who participates and why it is worthwhile
The workshop is designed for a wide variety of players: tour operators, tourist destinations, bicycle brands, bike hotels, cycling tourism apps, and providers of cycling mobility services.
For buyers, it is an opportunity to:
- Expand: find new partners and destinations to include in their catalogs;
- Innovate: discover new products, technologies, or models of cycling travel;
- Support sustainability: collaborate with operators who promote active and responsible tourism.
For sellers, on the other hand, the event represents:
- A direct way to present their offer to selected buyers;
- An opportunity to expand their network in cycle tourism;
- A platform to test new business models and services aimed at cycle tourists.
Cycling Tourism Workshop: a growing professional ecosystem
The workshop is supported by a solid organizational structure, based on the pre-selection of participants and digital tools that make the meetings truly effective. This format fits into a rapidly expanding European and non-European context. Cycling tourism is experiencing steady growth, driven by the demand for sustainable travel and the emergence of new cycling infrastructure.
The 2026 edition brought 46 buyers from 12 countries to Padova: Austria, Belgium, Germany, Canada, France, Italy, Lithuania, Norway, the United Kingdom, the Czech Republic, Spain and Switzerland. Registered sellers came from 10 countries: Croatia, France, Jordan, India, Italy, the Netherlands, Portugal, Spain, Turkey and Switzerland.
The number of these operators continues to increase year on year, demonstrating how the Cycle Tourism Show and its Workshop have become an international benchmark for those working in the sector.
Participating in the Cycle Tourism Workshop means entering an environment dedicated to concrete business, where you can meet selected partners, explore new markets, and develop shared projects in a sector that is becoming increasingly strategic for European tourism.
Buyers can apply by 31 December 2026 through the dedicated form. Sellers interested in taking part can get in touch via the quotation request form. Go to the Workshop page
