Beta Group is a European leader in the production of tools and work equipment for the mechanical, industrial maintenance, and automotive repair sectors. A recognized excellence that represents the success of Made in Italy worldwide.
Beta is the Italian brand of professional tools, synonymous with quality in more than 100 countries where, thanks to the presence of 12 subsidiaries and 250 importers, it distributes work tools that meet the needs of professionals in every sector.
Boldness, Commitment, Harmony, and Talent are the values that for over one hundred years have guided Beta professionals every day in the design and production of high-quality tools and modular workshop furniture solutions, supporting the work of both experts and enthusiasts.
Beta’s link with cycling is expressed through collaborations and technical sponsorships and through a complete range of equipment for the bike world: tools and wrenches, vices, benches, lifts, and modular workshop furniture solutions for bicycle workshops, ensuring maximum reliability and performance.
The Group, headquartered in Sovico (MB), has a turnover of 252 million euros and relies on the dedication of over 1,000 employees across the five companies Beta Utensili, 3D Beta, BM, Abra Beta, and Helvi, operating in Italy with 10 production plants.
A continuous growth journey that began in Erba (CO) in 1923 thanks to the dedication and vision of the Ciceri family and continues to this day, with a range that includes over 40 product families and more than 30,000 items, designed to meet the needs of professionals and ensure consistent quality and performance over time, following the Beta “Well Done” culture — because at Beta there is only one way of doing things: doing them well.